PERFORMANCE ADAPTABILITY

The Bridle Bit Simmentals story began in 1969 when Erroll and Gayle Cook used their first Simmental bulls. More than 50 years later, that same commitment to building a better cow herd continues with Chad and his son, Austin.

Located in the shortgrass country of extreme southeastern Colorado, we run our cattle in an environment that challenges them. We believe cattle have to work for a living, and our goal is to develop genetics that will do the same for our customers.

Today, we market approximately 100 yearling Simmental and SimAngus bulls, along with elite registered females to cattlemen across many states through our annual All Terrain Bull Sale in March.